Manage The Service Brand

“This course focuses on acquiring skills and knowledge on implementing the organisation’s service brand, which includes taking corrective action to ensure alignment with the organisation’s service strategies with a long-term view to enhance touchpoints pertaining to product or service offerings, including customer experiences.

The learner will be able to achieve the following upon completing the course:
• Set up the service brand with implementation and impact analysis of service brand guidelines
• Scan service brand guidelines for gaps based on data gathering and data comparisons against service standards
• Enhance the service brand through implementation of corrective actions that are geared towards performance of service brand guidelines

Customisation is available for corporate intakes”