Advancing Business Through Digital Marketing

About This Course
The Digital Marketing Project Management Programme, centered on problem-solving, offers a practical approach to applying digital marketing expertise. Learners will begin by selecting a real-world company and conducting a thorough audit, market analysis, and competitor analysis to identify critical challenges and opportunities. Subsequently, learners will craft a comprehensive digital marketing plan, strategically connecting high-level strategies with the execution of digital assets to address the identified problems effectively. This project empowers learners to tackle real business problems using digital marketing strategies and serves as a culmination of their learning, showcasing their ability to develop innovative solutions in the dynamic digital landscape

What You’ll Learn
Learners will be able to:
● Develop problem-solving skills by selecting a real-world company, conducting audits, market analysis, and competitor analysis, and identifying critical challenges and opportunities

● Gain the ability to create a comprehensive digital marketing plan, strategically connecting high-level strategies with the execution of digital assets to effectively address identified problems

● Apply their digital marketing knowledge and skills in a practical setting, showcasing their ability to develop innovative solutions to real business problems

● Deepen their understanding of specific industries and markets, gaining insights into the unique challenges and opportunities they present

● Enhance their project management skills as they work on a substantial, long-term project, ensuring that they can plan, execute, and evaluate their strategies effectively

● Showcase their expertise, creativity, and problem-solving capabilities in the dynamic digital marketing landscape