Digital Advertising Fundamentals
About Course
The Fundamentals of Digital Advertising Campaigns:
Understand the differences between Organic vs Paid advertising.
Compare Digital Marketing vs Traditional Marketing.
Explain how budgeting works in Digital Marketing.
Outline Advertising Objectives for platforms like Facebook, Instagram, and Google.
Discuss Key Digital Marketing laws in Singapore (SG).
Describe Types of Content.
Define what a Persona is in marketing.
Creating a Compelling Digital Advertisement
Define what a Digital Marketing Strategy is.
Explore the 5 Stages of the Consumer Awareness Cycle.
Discuss the importance and techniques of Copywriting.
Explain Digital Storytelling.
Provide insights into Designing your Logo, Banner, and Ads.
Discuss the setup of Facebook Page and Instagram Account.
Monitoring Digital Data to Determine Campaign Performance
Discuss why Data Analysis is crucial.
Utilize Google Analytics.
Understand Google Analytics Metrics.
Introducing Re-Targeting Options for Social Media
Explain what retargeting is.
Discuss the use of the Facebook Pixel.
Describe how to create a retargeting audience on Facebook/Instagram.
Discuss Customer Audience on Facebook/Instagram.
Explain about Website Customer Audiences.
Discuss Customer List Custom Audience.
Define Engagement Customer Audiences.”