Inspiring the Hearts & Engaging the Minds through Storytelling

The best managers and leaders are great storytellers. They use stories to:
 Inspire and motivate others
 Communicate their desired outcome more effectively
 Articulate values and concepts in a way that makes them ‘real’
 Provide their inspirational vision of the future
 Communicate principles in a way that will be remembered and repeated
 Connects with both Logic (Brain) and Emotions (Heart)

While this skill comes naturally to a few, for the rest it can be learned through an
understanding of why stories are so effective and how they can best apply the principles in their everyday communication.
This program is designed for managers and leaders . It is conducted in a supportive, highlyinteractive
environment, participants are able to apply the skills immediately in a supportive atmosphere.

At the conclusion of this program, participants will know:
 How stories can be effective in ways that other forms of communication can’t
 What makes stories work – and how to maximize that in your organization’s context
 The many different purposes that stories can serve
 How to identify their own stories and how to tell them with greatest impact
 How effective use of stories can make them better leaders, managers and more effective in their profession.
 Stickability and impact

Module 1
Why stories are so effective

Module 2
Components of a successful story

Module 3
Choosing your story

Module 4
Determining your purpose

Module 5
Story telling skills

Module 6
Delivery skills (voice and visual)

Module 7
Skills Application

Module 8
Story writing skills