Search Engine Optimisation Essential
About Course
“1. What is a Search Engine and How Do They Work?
Understand search engine ranking.
Explore search engine methods of assessing SEO.
2. Determine SEO Strategies
Outline the organization’s SEO strategies.
3. Research and Create SEO Keywords
Define search terms, keywords, and keyword density.
Manage keyword research to align with SEO objectives and optimize existing content while uncovering new opportunities.
4. Examine On-Page SEO
Identify elements and structure of websites and webpages.
Provide SEO recommendations related to elements and structure.
5. Optimize SEO Content Creation
Collaborate with editorial and marketing teams to enhance content creation.
6. Apply Social Media for Off-Page SEO
Utilize social network media in the context of SEO.
7. Evaluate Internet Marketing Strategies
Assess internet marketing strategies of a website.
Establish criteria for evaluating internet marketing strategies and interpret their effectiveness.
8. Monitor and Track Web Analytics Dashboard
Monitor web analytics dashboards and reports to provide inputs on SEO strategies.
Evaluate and interpret the internet marketing strategies of a website again for consistency and improvement.
9. Evaluate and Manage Search Performance
Understand processes involved in managing search results.
Determine criteria for evaluating search performance across channels.
Manage search results and evaluate search performance across channels to improve rankings.”